One recipient
September 13, 2018
Potentially controversial opinion: business email should have exactly one person on the "To:" line.
I first heard this tip at the 2011 Inbox Love conference, I think from someone at Twilio, and it's stuck with me ever since.
If you can't send an email to only one person, it's worth asking why:
- Not sure who's responsible? Fix that, that's an organizational problem.
- Afraid they won't read it? Maybe you haven't communicated the item's importance.
- Huge status update? Use project/status-tracking tools.
- Do you regularly send to a group? Use an alias or chat system.
It's interesting how many communication pathologies are actually org problems: responsibility gaps, unclear decision processes, messed up reporting lines, etc.—fix those and the communication problems will vanish.